The Purpose of a Headline
If your headline doesn't capture attention, the rest of your content goes unread. Whether it's a blog title or an email subject line, you must offer a clear promise of value within the first 6 words.
Copywriting Formulas
- How-To Headlines: Focus directly on the reader's goal. "How to Save 5 Hours of Document Work Weekly."
- Curiosity Gaps: Ask a question that makes readers want to know the answer. "Why 80% of Resumes Fail the ATS Check."