Why Speed is a Ranking Factor
Google prioritizes user experience. If a website takes longer than 3 seconds to load, search bounce rates increase by over 50%. A fast page keeps users engaged and signals to search engines that your site is reliable and user-friendly.
Key Speed Metrics
- LCP (Largest Contentful Paint): Time taken to render the main block.
- FID (First Input Delay): Interactivity responsiveness speed.
- CLS (Cumulative Layout Shift): Visual stability.