The Checkout Bottleneck
A complicated checkout page is the biggest cause of lost sales. If users face hidden fees, mandatory account creation, or lack of local payment options (like Apple Pay or Paymob), they will leave without purchasing.
Tweaks to Boost Conversions
- Keep form fields to a minimum — name, email, and card number.
- Display trust badges, SSL security signals, and refund guarantees clearly.
- Show localized currency rates automatically.